How to Connect Someone With Fashion Label

When information technology comes to brands using Instagram for fashion, it'due south a fast-paced, competitive world that has tons of business benefits.

A fashion-forrad Instagram strategy can bulldoze traffic, make sales, and attract a loyal community of followers.

Merely it'due south not merely nearly being a trendsetter -- an Instagram strategy for a fashion business needs to not only captivate an audition, but also start a chat, share experiences, and sell their make lifestyle.

Bank check out these popular tips, tricks, and industry-favorite features to help y'all create your own successful Instagram for fashion marketing strategy!

Table of Contents

Instagram For Fashion: Why is it So Successful for Brands?
How Instagram Became the Way Trendsetter People Tin can't Get Enough Of
Planning Your Instagram For Fashion Content Strategy
The Types of Content Every Fashion Brand Should be Posting
Using Instagram'due south Shoppable Features to Drive More Sales
How to Create Engaging Instagram Content Feed for Fashion Brands
6 Tips for Creating Instagram Stories for Fashion Brands
Using Instagram Stories Highlights to Showcase Your Fashion Brand
How Mode Brands are Using IGTV
The Rise of Influencer Marketing For Manner
Measuring the Results of Your Instagram Marketing Strategy

Instagram For Fashion: Why is it so Successful for Brands?

Fashion brands proceed to pave the style of "absurd" on Instagram.

In fact, Instagram is a "powerful mode force, that is setting trends and boosting sales," according to global style search platform Lyst'due south Year in Style Report 2018, charting findings from fourscore million shoppers in 120 countries.

It makes sense – the highly-visual platform is the perfect identify to inspire new trends and promote a lifestyle across the rack.

"By nature, Instagram is well suited to mode brands to whom the visual and "community" dimensions are essential: purchases generally linked to a feeling of belonging to a group, or through the imitation of stars, etc," reports The Conversation:

The Lyst'southward Instagram fashion report too revealed that "celebrities, and their outfits, remain the about powerful influencers, shaping what customers wait to buy online."

To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world:

Influencers are even partnering with brands to create their own style lines, because of their mutual success on the platform.

For style brands, features like shoppable posts and influencer marketing make it piece of cake to showcase your brand on Instagram.

But the challenges lie in getting your products seen and sold to your target audience -- competition is high and the fashion globe moves fast. So having a strong style-focused Instagram strategy is important.

How Instagram Became the Fashion Trendsetter People Can't Get Enough Of

Instagram is now a driving force in the fashion industry, paving the fashion for new trends and manner inspiration. And its trendsetting powers evidence no sign of slowing down.

From bike shorts and belt numberless to "ugly" sneakers and tiny sunglasses, the latest mode trends accept a viral effect on Instagram.

And while nosotros can't deny that most fashion trends are born from supermodels on the runways of Manner Weeks and celebrities' scarlet carpet looks at the Met Gala, there'due south nevertheless a huge corporeality of fashion-forward conversations and trends being led by Instagram.

"Spotting something on Insta is the modernistic equivalent of a smashing recommendation from a friend," Grazia's way news and features editor, Laura Antonia Jordan tells The Guardian. "Information technology'southward accessible. Aspirational but accessible – that's the magic combination!"

A prime example includes brands like Rouje and Faithful the Make.

Known for their recognizable "it-girl" dresses, they account for some of the nigh wanted brands on Instagram -- you only have to look at the huge amount of brand mentions and tags to see how Instagram users are fueling their unique style style in the industry, and their growing sales.

Another key fashion trend that dominated Instagram feeds this twelvemonth was led past Realisation Par's leopard print brim, known as the "Naomi".

In fact, pieces like the "Naomi" sold out numerous times online and led to dozens of look-akin leopard impress spin-offs.

But according to InStyle, this wasn't Réalisation Par's first experience with Instagram success.

Commencement, the flirty long-sleeved Alexandra apparel took over Instagram feeds and was seen on everyone from Kylie Jenner to Bella Hadid. Followed closely by the "must-have" Violette wrap-dress and then the Juliet.

Successful launch subsequently successful launch, it quickly became clear that the Australian brand was in the business concern of "creating pretty summer apparel that truly go viral".

When it comes to leading conversations, sustainable fashion has been a hot topic on Instagram over the last few years. According to Lyst's study, brands that put an accent on their sustainable materials and production techniques are getting noticed on Instagram.

Instagram searches including sustainable related keywords this year, such as 'vegan leather' to 'organic cotton,' saw a 47% increment reports Lyst. For brands, sustainable manner has been the conversation to exist part of in 2019.

Have Veja sneakers for example. The cool, sustainable V10 sneaker was everywhere during New York Fashion Week. After being spotted on Meghan Markle on her Australian Bout, the brand saw a 58% year-on-yr search increase.

For business concern owners, Instagram is taking center-phase when it comes to make sensation, promotion and driving sales, and now is helping to shape the trends that take the streets.

"I started the Instagram business relationship before I fifty-fifty launched the website," Lisa Bühler, founder of Lisa Says Gah tells The Guardian, recognizing Instagram as a powerful "discovery" tool for fashion.

@lisasaysgah

While previously we relied on mode magazines, celebrities, and TV ads to push out styles and trends, now Instagram followers are free to engage, follow and even start a trend – and brands are paying close attention.

Instagram is even joining in on that conversation, with their new @shop account, curated by Instagram'south Eva Chen, Instagram's Head of Way Partnerships. The account will spotlight brands that "built their vox" on the platform, and will cater to working women in their 20s and 30s.

With the launch of @shop, Eva told Business concern of Mode, "People discovering a new brand and beingness able to support a business organisation possessor — that was ever my favorite thing virtually editorial. I hear from business owners every day that they wouldn't have a business without Instagram... Now to have a identify to help spotlight that."

This year, information technology's more important than e'er for style brands to non but be present on the platform, only make sure they are also function of the leading fashion conversations.

With today's biggest fashion influencers looking to Instagram for mode inspiration and shoppers diligently browsing their Instagram feed before making a purchase, it's crucial for brands to go all in on a well-rounded Instagram strategy and stay alee of the curve!

Planning Your Instagram For Fashion Content Strategy

Instagram is a highly-visual platform, giving style brands the flexibility and creativity to sell more than just a "look", simply rather a lifestyle.

Shoppers are no longer limited to searching for an outfit past scrolling through countless studio photos on a company'southward website.

Many popular fashion brands have even created a "shop our Instagram" section on their website, as their influencers and feed pose as a perfectly-curated lookbook:

In fact, a third of all Instagram users accept purchased an item of vesture they saw on the platform!

So what can we acquire from these Insta-famous brands success? How do you make sure you're catching your target audience'south eye?

Here are some of the most pop types of content your brand should exist posting to Instagram:

The Types of Content Every Fashion Make Should Be Posting

Instagram is the perfect platform to bring your brand'due south story to life. Some of the nigh pop Insta-brands take go masters at visual storytelling and capturing the "perfect" shot.

These are the nearly engaging content types of images and videos mode brands should include in their content mix:

Brand mission
Production features
Product updates
Lifestyle content
User-generated content (UGC)
Behind-the-scenes

Have Frank and Oak for example. They include a mix of products, backside-the-scenes shots, FAQs, HQ life, and more to give their viewers a well-rounded wait at their concern.

Here are a few ways fashion brands on Instagram are using these types of content to share their story:

Brand Mission

Information technology's important to retrieve most your why when creating your Instagram marketing strategy. By using Instagram as an outlet to spread your brand mission, you'll exist able to describe in new audiences and, ultimately, attract new customers.

This year, clothing brand Marine Layer introduced a new program called Re-Spun, a revolutionary recycling program that'll requite your old tees a new life. Re-spun makes it easy to donate your sometime tees (you even get a $v credit per tee), which they deconstruct and so re-spin into new, recycled tees!

When you click the link in their bio, you lot're taken to an engaging landing folio where y'all can submit your mailing address and receive a gratis prepaid mailer, or become directions to drop your tees off in any of their stores.

To help get the word out, the company is using Instagram to their full reward — by spreading the message in creative means on their feed, Instagram Stories, and with influencer marketing:

Mate the Label, some other brand taking on an eco-friendly approach to fashion, also uses the platform to spread their mission to create less waste:

While still showing off their products, the fashion brand's Instagram feed, highlights and stories all continuously work together to share an of import message – their drive to "think clean" and encourage their followers to #giveadamn.

It's more important than always to build a relationship with your followers, and this is a neat way to practise it! Sharing the why behind your company helps dissever yourself from the oversupply and create a personal connexion with your audience.

Production Features

While Instagram is a great place to prove off your manner brand'southward unique style and take on new trends, it's important to share what makes your products unique.

Many of the most successful fashion brands stick to the 80/20 rule when planning out their content-mix: 80% of your content should tell your story, whereas xx% should be promotional.

For example, Everlane has a great balance of promotional and educational content. Their Instagram feed doesn't bombard visitors with promotions simply rather includes useful information sprinkled throughout their content:

Product Updates

If you lot're launching a new product, running a auction, or pushing any changes to your brand, information technology's important to allow your followers know!

This is a great style to generate excitement around new launches or updates to your visitor. You lot can fifty-fifty tease an update, past giving your followers a "sneak peek":

Y'all can also take the reverse approach, like Sezane. The pretty, Parisian clothing make takes to Instagram to requite their followers the verbal date, time, and location of their new launch:

By using Instagram to announce any company or product updates, yous'll give your followers a reason to keep coming back to your profile to check in for more than.

Lifestyle Content

Lifestyle content is king on Instagram, especially when it comes to the fashion industry.

In fact, in a contempo article by The Guardian, when comparing traditional due east-commerce sales tactics to successful strategies on Instagram: "Instagram brands specialize in showcasing their wares "in the wild", or within a stylized set-upward that fits their overarching vision of how potential customers might aspire to clothes".

Insta-famous wear brands similar Faithful the Brand accept mastered the art of creating the ultimate jet setter mode on their Instagram feed, and will give you some serious wanderlust.

Seen on influencers like Lucy Williams and Vanessa Hudgens, the brand has seen a 12% increase in searches year over yr.

Clothing brand AllSaints has too started to move their shoots outside the studio to show off their production where its cosmos was inspired:

The announcement came as a simple caption "we're going to Hawaii" with a video of dreamy beach scenes, followed by sneak peeks of the new drove over the following week.

Instagram has become so much more sharing a perfectly styled postal service – just rather has become a source of inspiration for shoppers and a place for brands to bring their story to life.

"Instagram lets us come across how an outfit goes together rather than seeing separate items on a rail," fashion psychologist Carolyn Mair tells The Guardian. "For some people, this is very helpful, even if the outfit looks very different on them."

User-Generated Content (UGC)

By sharing UGC, you're not merely able to tell your followers what your virtually popular products are, but you'll be sharing testimonials and showing your product in action. So it's perfect for helping undecided shoppers catechumen into customers!

If you're having problem sticking to your fitness goals, y'all'll desire to take a look at <a href="https://www.instagram.com/outdoorvoices/">Outdoors Voices</a>' Instagram contour.

They've congenital a loyal customs of followers who dear to evidence off their favorite products while they're out #DoingThings. The brand's UGC is seriously inspiring, and encourages followers to get moving and have some fun:

The ultra-stylish Scandi fashion make, Ganni, frequently shares fans posts on their feed to evidence off their latest arrivals:

The effortlessly chic shots are a smashing style to show off their product in different environments, every bit well as accept credit for their A-listing fans.

TIP: Only call up to always follow the rules when reposting UGC. If y'all're not sure how to inquire for permission, we accept a whole web log mail on how to search for and legally repost UGC!

Backside-the-Scenes

As more and more users turn to Instagram to search for businesses, it's important that you share as much information every bit you can with your followers — and using Instagram for manner is a perfect new opportunity for this!

Boyish Jeans promotes their brand past sharing behind-the-scenes footage, showroom shots, influencer spotlights and more than across the platform on Instagram. Their audience has an opportunity to really know the brand inside and out:

Don't be afraid to testify off your brand from all angles. Your audition will appreciate the honesty and transparency, and are more likely to class a deeper connexion to your make. Information technology's important to remember you lot're hither to build relationships with your audience, not merely promote your business to them!

Instagram For Style: Using Shoppable Features to Bulldoze More Sales

With 500 million people using Instagram Stories every day, information technology was but a thing of time until Instagram brought out an easier way to shop to the platform.

Shopping through Instagram Stories isn't a new phenomenon, as many brands and influencers take already been priming their followers to "store their stories" by adding product URL'south and "store now" CTAs in their stories over the by yr.

If yous're but starting out in the world of Instagram for fashion, here are four features for brands looking to sell on the platform:

#i. Shoppable Posts

While there are lots of different means for brands (especially mode brands) to weave sales opportunities into their Instagram marketing strategy, having Instagram shopping posts in your feed is a characteristic y'all definitely want to have advantage of!

In a nutshell, Instagram shopping posts make it easier for people to shop the products they notice on Instagram past "tagging" products in posts.

Instagram's latest shopping feature will likely have a big bear upon on both brands and shoppers: the ability to buy products without e'er leaving the Instagram app.

Known for their affordable "It" pocketbook of the year, Staud Clothing has created an entirely shoppable feed using the tagging feature:

Followers can also click the 'Store' button on their profile to come across each particular tagged individually, and easily bookmark products to shop later:

According to Instagram's announcement, now when you tap to view a product from a brand'due south shopping mail service, you lot'll see a "Checkout on Instagram" button on the product page.

You tin can tap information technology to select from diverse options, such as size or colour, and then continue to payment — all without leaving Instagram! All yous accept to exercise is enter your name, electronic mail, billing data, and shipping address the offset fourth dimension yous cheque out.

#2. Instagram Stories Shoppable Stickers

When watching your story, your followers can now tap on each sticker to learn more than near the production and, ultimately, make a purchase.

Tagging products in Instagram Stories stickers tin be a more organic way to promote shopping on stories, and allows y'all to showcase product details without seeming besides sales-y or spammy:

For smaller, emerging manner brands, the shopping sticker is a neat marketing asset.

Currently, merely Instagram business organisation profiles with more than x,000 followers can add links to their stories and drive traffic to their products from their posts.

But, the shopping sticker is available to everyone!

This ways that by using shopping stickers for Instagram Stories, small businesses with under ten,000 followers can at present lead their viewers to their products shopping pages through their stories!

And given the success of Instagram Stories, shopping stickers could be a huge tool for brands looking to drive sales on the platform.

Plus: If you're looking to bulldoze sales through the link in your Instagram bio, y'all can get started by linking your existing Instagram posts to production pages via a shoppable, clickable landing page like Later's Linkin.bio.

With 90 million Instagram accounts tapping on a product tag on Instagram each calendar month, with Later you can now tag products in Linkin.bio posts also!

Plus, Later's new Shopify integration makes it easy to connect your store and import your product catalog to your Later dashboard.

By connecting your Instagram straight to your sales provider, you tin can create a faster check-out experience and get amend visibility into what is driving your sales.

Shopify stores using Linkin.bio will as well be able to track sales from Instagram and see exactly how much revenue each post generated through the link in your bio.

You lot can track revenue from your Linkin.bio management page, or view your acquirement per mail service alongside your Instagram analytics in Later.

Ready for more than good news? We just released a complimentary version of Linkin.bio , so anybody can starting time driving more than website traffic and reaching their sales goals through Instagram with Later. You can set up Linkin.bio by After correct now for costless – no trials or credit carte needed!

#3. Shopping From Creators

Starting next week, users can shop directly from a creator'southward business relationship without ever leaving Instagram. With the ability to tag products in their posts, creators can get in easy for their followers to shop their favorites direct from their feed.

In a blog post about the new feature, Instagram wrote, "Instead of taking a screenshot or asking for product details in comments or Direct, you lot can simply tap to run into exactly what your favorite creators are wearing and buy it on the spot."

Until today, shoppable posts were only available to retailers driving sales from their accounts. With the new release, influencers will be able to tag brand products and make sales directly from their ain account.

Last month, Instagram introduced Checkout, a new feature that allows shoppers to make a purchase without ever leaving the app. Prior to the update, viewers would be taken a product clarification folio later tapping on a product tag.

Together, these new shopping features volition createa completely streamlined and seamless approach to shopping on Instagram.

While this new feature is great news for way brands looking to bulldoze more sales, it'south dandy news for creators, too!

Instagram also commented, "Today, creators tag the brands they are wearing, add details in the caption and answer to countless comments and DMs. With the ability to tag exactly what they're wearing, creators can get dorsum to expressing themselves and sharing what'due south on their mind, which will brand their followers happy too."

Note: While in that location is no news on when the characteristic will exist widely-released, we expect to see it make its style to more accounts after this twelvemonth.

#4. Instagram Shopping Channel

And now, Instagram has included a Shopping aqueduct to assist y'all detect product-related posts from the brands you follow and brands that Instagram thinks you might like.

This opens up a huge opportunity for online retailers and e-commerce brands to tap into new audiences and show off their products to a actually wide and engaged audience of over 200 million people each mean solar day.

Instagram's topic channels (which launched in June this year) allow you to browse content that pertains to your specific interests, such as Sports, Food, Fashion, Travel, Music, and more.

And with Instagram's new Shopping aqueduct, you'll now be able to find product-related posts from the "brands y'all follow and brands yous might like."

The new Shopping aqueduct on Explore essentially offers a more than centralized style to store on the platform. And, since the Instagram algorithm knows who and what you lot follow or appoint with, it works difficult behind the scenes to show y'all only the shopping posts that it thinks volition be of involvement to you!

For mode brands, this means that with the algorithm putting in the piece of work, your product posts could exist placed in front of potential new audiences.

How to Create Engaging Instagram Feed Content for Fashion Brands

The skilful news is there are tons of smashing tools on Instagram that makes it easy for way brands to build make awareness, connect with their audience, and drive more sales!

So when you're next brainstorming for your Instagram content strategy for your feed and your Instagram Stories, retrieve near incorporating some of these ideas:

#1. Employ Carousel Posts to Testify off Multiple Pieces or Product Angles

Businesses of all sizes have picked upwardly on the Instagram carousel trend and discovered new and creative ways to comprise them into their Instagram marketing strategy.

One of the more than popular ways to use Instagram carousel posts is for revealing new production lines or collections:

The ability to share multiple photos and videos in a single postal service (rather than posting several photos and videos back-to-dorsum) likewise gives you lot fashion more flexibility to share relevant content without spamming your followers:

Whether you're launching a new denim line or a shoe company, the power to share several production photos in a unmarried postal service is perfect for driving interest and, ultimately, sales!

#2. Utilize Instagram Video Posts to Promote Your Products

While photos are still the more mutual format on Instagram, video is gaining a lot of traction… And non just in terms of popularity.

According to a report from eMarketer, while photos generally outperform videos in terms of engagement, engagement numbers for videos are growing at a faster rate than photos.

More to that point, according to HubSpot, 64% of consumers are more probable to buy a product online afterward watching a video of information technology first. So using Instagram video to show your products in activity could be a huge way to increment the ROI of your Instagram marketing!

Check out how activewear make Girlfriend Commonage uses video to show off their products on women of all shapes and sizes:

Many manner brands are also jumping on the video trend to show behind-the-scenes footage of shoots, events, and anything else related to their brand:

There are and then many means to get creative with video for your way brand – the options are truly endless!

Luckily, in that location are tons of apps and software that y'all can use to non merely improve the quality of your videos merely besides add together branding to them, whether it's your logo, font, or some other design element. Cheque out our Ultimate Guide to Instagram Video to learn everything from recording and sharing your Instagram videos to picking the correct editing apps and strategies!

#3. Create Heart-Catching Content with GIFs

Instagrammers feeds are flooded with posts from fashion brands trying to catch their attention. So how tin can you make sure your posts stand out from the oversupply?

Check out outerwear brand, The Arrivals. They create quick GIFs showing off their product features:

They also use GIFs to show off their product versatility, and so followers can become a meliorate sense of how information technology volition wear:

Video content on Instagram is continuing to abound, and so now's the time to start experimenting with your content, editing your footage to fit your feed, and sharing more engaging videos with your followers!

#4. Go Creative with Dynamic, Multimedia Designs

A lot of popular Instagram trends start with influencers, who are constantly trying to find new artistic means to express themselves on the platform (and attract new followers).

This twelvemonth, collages are everywhere on Instagram, and what started every bit an Instagram Stories tendency is trickling downwardly into the Instagram feed now too.

Both brands, influencers, and regular Instagram users are getting way more creative with their collages, using new apps to sew together together images, videos, fun backgrounds, and more.

In fact, the Instagram collage trend is then hot right now that brands have started to collaborate with collage apps to release their own branded collage templates that users tin post on their own feeds.

Fashion brand Tommy Hilfiger partnered with Unfold to release their ain templates:

Circumduct has fifty-fifty jumped on the trend, collaborating with the StoryLuxe app to create special collage templates for Coachella that were a striking with both brands and attendees:

Another fun fashion to add a little life to your images is with the Instagrammer favorite app, A Design Kit. The app'south packed with stickers, backgrounds, and realistic brushes that let you draw textures or colors straight on your photos.

These multimedia masterpieces are actually eye-communicable, and a dandy way to add some fun to your images!

If you're looking for means to boost your engagement and become more followers, you'll definitely want to jump on these new blueprint trends in 2019!

Luckily, it's now easier than ever to create high-quality Instagram content – you just demand to footstep exterior the Instagram app for some extra help! Bank check out our blog post, fourteen Apps For Creating Gorgeous Instagram Stories to help you get started!

If you're not certain how this will wait on your feed, try editing your photos alee of fourth dimension (outside of the Instagram app) so you lot can make certain everything looks corking and fits together before hitting 'postal service'!

And if you really want to perfect your feed and Instagram artful, using a visual Instagram planner like Later tin can help you lot plan out the look of your Instagram feed later on y'all've edited your photos.

Simply elevate and drop your photos onto the visual planner, rearrange them to run into how they'll look in your Instagram feed, and then salvage to schedule them!

Programme your feed before you post with Later's free Instagram planner + scheduler!

six Tips for Creating Instagram Stories for Way Brands

When it comes to showcasing your brand on Instagram Stories, in that location are over 500 1000000 accounts globally tapping through stories each day, and one-third of the most viewed stories are from businesses!

And then you lot know y'all're going to be showing off your products to an engaged audience from the commencement!

With more people using Instagram Stories, it's important to accept a strategy in place for sharing content if you're using Instagram Stories for business organisation.

But if you lot want to employ Instagram Stories to get more followers and abound your reach, yous'll need a game plan. That's why this yr you'll desire to invest your time in creating an Instagram Stories strategy.

This is especially true if your goal is to grow your Instagram engagement. Past developing a content strategy for Instagram Stories, you can brand sure you never miss an opportunity to connect with your audience again!

What to Post on Instagram Stories for Business

Like with regular posts, if y'all're using Instagram Stories for business, it'due south good to post a mix of fun, lighthearted content and promotional content.

The dandy thing virtually Instagram Stories is that because they've created so many absurd tools, you tin can actually get every bit creative as yous'd like. At that place's also a ton of new apps popping up that make designing loftier-quality stories easier than ever.

When you're creating your Instagram Stories strategy, everything you post should come back to your brand goals. Once you lot know what your Instagram marketing goals are, you lot can improve determine what types of content to mail service!

The same is true for promotional content on Instagram Stories. It'southward easy to create promotional stories that are besides fun and lighthearted. And in that location are a ton of creative ways to use Instagram Stories for business.

That being said, when it comes to promotional content on Instagram Stories, at that place are a few things you can do to get the nigh bang for your buck:

#i. Use Links in Your Instagram Stories

If you have a business account with over 10k followers, driving traffic from within your Instagram Stories is pretty straight frontward.

All yous have to do is fill upward your story with photos of a single product at every angle, on different people, or in different environments, and then hit your followers with a promo code or telephone call-to-action at the cease!

Viewers can swipe up on story content that contains a URL and exist redirected anywhere you want them to go. The link push isn't super obvious, then make sure to educate your followers that they can swipe up to learn more:

You can likewise add together GIFs, stickers, or other designs to draw your followers attention to the link in your story likewise!

It goes without proverb that the ability to send your followers to specific landing pages from your stories is extremely useful. Whether that's a product page or a new blog post, this is a corking opportunity for mode brands to drive more than traffic and sales directly from their stories.

#2. Share Polls & Emoji Sliders in Your Instagram Stories for Business

Have y'all ever wanted to survey your Instagram audience about their interests, likes, dislikes, and more? Well, now you can!

Whether you want to collect feedback on your products, crowdsource ideas, or simply entertain your followers, poll stickers offer an entirely new way to appoint with your Instagram audition!

Check out how footwear brand Charlotte Rock uses Instagram Stories polls and emoji sliders to gather feedback and get input on their latest product drops, directly from their followers:

Not sure how to employ Instagram Stories polls for your business? Bank check out our postal service six Create Means to Use Instagram Stories Polls for some inspiration!

#3. Inquire Questions in Your Instagram Stories for Style

Dissimilar poll stickers and emoji sliders, both of which allow users to "vote" on questions that you submit, when you add together a question sticker to your Instagram story, other users submit questions for yous to answer.

The Instagram Stories question sticker is also a great manner for you to showtime a chat about your concern with your followers! Your followers will appreciate the free advice, while giving you a chance to prove off what you lot have to offering.

Whether y'all want to collect feedback on your products or crowdsource ideas, questions stickers offer an entirely new way to engage with your Instagram audience!

#4. Use the Countdown Sticker in Your Instagram Stories

Now when you share a story about an upcoming 'something special' (like an in-store sale, production launch, or event), you lot tin add a sticker that counts down to a appointment and fourth dimension that you prepare.

Your followers tin can and then subscribe to your countdown event, which will transport them a reminder when the fourth dimension is upwardly and your countdown is consummate!

Whether you're looking to promote a sale, event, or something else entirely, the ability to share a countdown on your stories that your followers can get reminders about is a corking way to generate better results.

#5. Share GIFs in Your Instagram Stories

Last yr, Instagram teamed upwards with GIPHY to build a library of high-quality GIFs on Instagram Stories. Now you can add fun, expressive GIF stickers to any photo or video in your story!

Adding GIFs on Instagram Stories is easy — when you lot tap to add a sticker to a photo or video in stories, you lot'll at present see a new GIF choice. Tap it and yous'll find a library full of hundreds of thousands of moving stickers powered past GIPHY.

Many brands are even creating their own GIFs for Instagram Stories, and encouraging their followers to utilise them in their posts:

Using this characteristic in a consistent style can add a ton of personality to your Instagram Stories and help you build a loyal following. You can get a stride-past-pace Instagram tutorial most how to add GIFs to Instagram Stories here.

#6. Share IGTV and Instagram Posts on Instagram Stories

Did you know you tin share IGTV and Instagram posts in Stories likewise?

Posts or IGTV videos shared to Instagram Stories will display the original poster'south username, letting users tap it to check out the original mail.

For instance, style make Jacquemus uses the feature to share UGC posts from their fans to Instagram Stories:

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With more than and more than users shifting their attending to Instagram Stories, users accept been using stories to cantankerous-promote their posts and IGTV videos. Now, instead of including a screenshot of their feed to stories, users can hands share the mail with the new re-share characteristic.

Schedule Your Instagram Stories with Later

Timing is everything in the way manufacture, so information technology's important you lot never miss a chance to connect with your audience!

Luckily, you can now manage your Instagram Stories content with Later — schedule it to a time that suits you (plus add together in whatsoever captions or URLs yous'll desire to include in your mail!) and when the fourth dimension comes to publish, you'll go a push notification from Later on your mobile!

Information technology'southward a super-simple way to program your content in advance — which is actually useful for brands and business planning a special launch or campaign on Instagram Stories!

Want to learn how to use your Instagram Stories to abound your concern and get more followers? Sign up for our gratis Instagram Stories course and accept your Instagram Stories to a whole new level!

Using Instagram Stories Highlights to Showcase Your Brand

Instagram Stories Highlights are an crawly way to share important information forepart and center on your profile.

Since Instagram Stories Highlights live correct below your bio, you'll want to make sure they stand out and catch your followers' attending.

Plus, by optimizing your Instagram Stories Highlights, y'all can even brand sales directly from your profile from people who aren't even following you!

Have for example, Carbon38, the premier destination for active fashion, gets artistic in their Instagram Stories Highlight by including a "Conditioning With Us". The highlight helps customers get upwardly close and personal with their fitness favorites, while learning some new moves to stay fit:

This is a fun and unique way to show off what their known for best, and gives new followers a chance to get to know their products.

Grouping your Instagram Stories Highlights together into categories makes it super easy for your audience to sentinel the stories content that they're interested in:

Along with a mix of all things related to their make, the way make Aritzia uses Instagram Stories Highlights to create a fully-shoppable, digital catalog.

The brand includes video clips of their products in action, images with Shoppable Tags and Swipe-Ups links.

They include CTAs, helpful shopping types and categorize their products in different highlights to make shopping a cakewalk.

By treating your Instagram profile like a landing page for all things related to your brand, you can create Instagram Stories Highlights that share your most important information with your audience. And because your highlights are up indefinitely, yous tin can continue to drive traffic and sales with your stories!

To assist you create your own Instagram Stories covers, we created complimentary Instagram Stories Highlights icons. These icons are fully customizable and then you can make them fit your profile! Go yours by filling out the form below:

How to Use IGTV For Way

Using IGTV for business concern is nevertheless new territory for about brands – yet many style brands on Instagram are already diving in head offset.

Video marketing is no longer simply for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. And videos on Instagram are no exception!

"Date numbers for videos posted to tiptop media publisher accounts worldwide increased past 53% year over twelvemonth in May, surpassing the 46% growth charge per unit seen for photos over the same timeframe," reports eMarketer

Merely across the growing appointment numbers, there are tons of other reasons to invest in video. Chiefly among them is that video gives y'all the ability to share circuitous, in-depth stories that can't be conveyed in a unmarried image.

Whether yous're trying to build sensation around a campaign, promote your products, educate your audience, or something else entirely, videos offering much more than story-telling elbowroom than photos.

When you have the time to retrieve about what your target audience would like to watch on IGTV, you lot're much more likely to become them engaging with your content! It's important to ever exist creating content that makes sense for your brand, and will resonate with your target audition.

Accept Lululemon, for example. The pop activewear brand spotlights brand ambassadors, the story behind their popular products, and other fitness related content:

Accept a look at how fashion designer of her self-named brand, Anine Bing uses IGTV to show off backside-the-scenes in her studio and an up-close at the work that goes into her products:

The clothing store ArticleAnd has gone all in on IGTV too, using the new platform to show off new arrivals, colour collections, and outfits "in the wild":

Looking for some more IGTV inspiration? Make sure to check out our blog mail IGTV for Business concern: 10 Brands Killing it With IGTV Videos to larn tips and tricks from the best.

Instagram For Way: The Rise of Influencer Marketing For Fashion

When it comes to Instagram for way, nobody does it quite like Revolve. The visitor has created a whole new experience with their A-list influencers, cultivating the cool-girl lifestyle, and inviting audiences to follow along on the gamble.

This year, the company even hosted their ain Revolve Festival at Coachella — a week-long, influencer-packed event filled with style, dazzler and surprise music sets! The event is strictly invite-only and the exact location is revealed only for those with a confirmed RSVP:

From their global influencer getaways to the annual REVOLVE awards, Revolve continuously proves the ability of influence on the platform with a loyal community of 3M followers.

According to Influencer Marketing Hub, influencer marketing has grown from a $1.7 billion industry in 2016, and is expected to proceed its upward motility this twelvemonth to potentially go a $v.6 billion industry.

In fact, influencer marketing is on pace to go an $eight billion dollar industry past 2020! And then if you haven't started collaborating with influencers to market your business on Instagram, now is the time.

Here are a few of the nigh mutual influencer marketing partnerships for mode brands on Instagram:

Partnering with Big Instagram Influencers (100K+ Followers)

A partnership with a big fashion influencer frequently comes with a big price tag, but the investment can really pay off!

Considering advertisers spend upwardly of $v million (excluding product costs) for a thirty-second Super Bowl commercial to accomplish more than 100 million viewers — who may or may non be the brand's target audience — an influencer partnership with a niche audition doesn't seem like a bad business idea.

A series of Instagram posts by a style blogger with 500,000 followers and a cult-following could sell out an entire product line within 24 hours.

Partnering With Micro-Influencers (10K – 100K Followers)

Influencer marketing is poised to become a key strategy for promoting your business concern and products on Instagram, with micro-influencers (those with less than 100k followers) yielding great results for businesses in 2018.

In fact, terminal yr micro-influencers posted 84% of sponsored posts worldwide!

As appointment rates on Instagram continue to decline, more and more than businesses are seeing the value in partnering with Instagram influencers who take a small (or "micro") just highly-engaged following.

One of the biggest benefits of working with micro-influencers is that they tend to retain higher levels of engagement than height-tier influencers.

In a recent influencer marketing study, Neoreach concludes "the larger the influencer, the lower the ROI".

Yep, y'all read that right!

It's reported that influencers with 50K to 250K followers deliver a xxx% amend ROI per dollar spent than macro-influencers, and 20% improve than influencers with ane+ million followers.

In-Kind Influencer Partnerships

While cash is the most desired class of payment, in-kind campaigns can still exist a meaningful substitution. Collectively reported, "54% of influencers say they would exist more than probable to mail in-kind, or in exchange for free product, if they're a true fan of the product or brand."

Many influencers with a smaller post-obit are happy to do in-kind partnerships, especially when they are already a brand advocate.

If you're a larger brand reaching out to a follower looking to grow, the chance to repost an influencer'south photo to your larger audience may even be an added incentive!

Brand Affiliates

The link in your bio is prime real estate and influencers are teaming upwardly with brands to utilise it for affiliate marketing.

In well-nigh cases, influencers are set with a unique URL that offers their followers a special discount. Once followers click through to the site and makes a purchase, affiliates will receive a per centum of the sale!

While some influencers may prefer cash upfront, chapter programs tin can be a existent win-win for both businesses and affiliates (and followers receiving the disbelieve!). Your influencer partner will be much more than probable to continue sharing near your product with a connected incentive than they otherwise would for a one-off partnership.

There's no incertitude Instagram influencers will continue to dominate in 2019! Want to learn more about how your business can do good from Instagram influencers? Download our free Instagram Influencer Marketing Guide here :

Measuring the Results of Your Instagram Marketing Strategy

As you lot know, the fashion industry is changing constantly, then it's of import your business concern is able to quickly assess how your strategy is performing.

By measuring your Instagram account's operation, you'll be able to better keep upwardly with the changes, and continuously update and meliorate your strategy for hereafter success!

Luckily, After makes it piece of cake to measure your Instagram performance right from your desktop, and our fresh new blueprint makes it easier to understand your Instagram analytics and optimize your strategy from the Later spider web app.

Plus, when information technology comes to Instagram Stories Analytics, you'll be able to analyze upwards to 3 months' worth of Instagram Stories data, instead of just a two week time catamenia in the native Instagram app.

While your analytics dashboard will provide you with the information, information technology's upwardly to you to keep testing and tweaking your content strategy. Testing dissimilar types of content on your Instagram feed can help you identify trends, monitor "wins," and create a fine-tuned Instagram strategy that truly resonates with your audience.

Think, truly understanding how your content performs – by tracking Instagram metrics over time – is crucial to developing a content strategy that works for your business organisation!

Instagram is irresolute the game for the fashion industry – from endless creative tools, new shopping features, and a direct link to consumers – creating a well-rounded strategy is primal for your businesses success on the platform! Gear up to start growing your business with Later on? Sign upwardly for a complimentary business relationship today!